The (NHM) or natural hair movement is referred to as the shift from
relaxers to natural hair. This is one of the factors that have caused the shift
in the Black hair care industry market. The following are the main changes that
have been highlighted below:
- A Wider Range of Natural Hair Care Products to choose from: Products that specifically cater to natural and/or transitioning hair have entered the market and are welcomed with opened arms. With naturalists leaning towards sulfate free products and one that exclude all the harsh chemicals that contribute to unhealthy hair.
- YouTube
DIY Hair specialists: There’s a growing demand for
products with natural ingredients since one of the main drivers of going
natural is keeping harsh chemicals out of your hair. YouTube videos for Vinegar
washes and deep
conditioners are often searched on a regular basis for at home DIY
tips and tricks
- Forget the Salon: Because of the amount of available useful information out there, women to gain access to natural hair care information and inspiration. As a result, more women have begun foregoing hair stylists for their own self-styling and care. They may go to the salon if there is a need for a special occasion or two.
- A Greater Sense of Self Love: No longer are women taking what society says is beautiful they look into their own self and see the beauty with in them. Celebrated their differences and embrace their God given beauty.
- New Market for Beauty needs of Black Women - The market is in a state where it can potentially take a whole new direction and it’s also fertile ground for new entrants who have a genuine interest in meeting the unique beauty needs of Black women.
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